McDaniel Bluitt, the founder and 30-year director of the West Louisville Performing Arts Academy, will launch a bold project on January 15, 2021, to create an endowment for its future. The Academy's goal is to create an endowment seed fund by raising $500,000.00 over the next five years through grassroots community-based giving. The Academy is planning the "50 Million Pennies Founders Seed Fund Campaign." The two-pronged plan intends to 1) build a community based following of 1,000 – 5,000 individuals, families, and organizations that connect to the Academy's work 2.) to solicit Seed Fund Founders who will commit to donating $100.00 toward the endowment goal.